We all grow up with stories of superheroes, superman, superwoman, Spiderman, Ironman, and so on, which helps us to imagine and learn that we can grow up to become a super without any physical and mental limitations. Well, superheroes are not just stories in the storybooks, but few of us grow up to become one in different fields of life.

Nikola Tesla grow up to become superhero of electricity as an inventor and Thomas Edison became superhero of electricity as an innovator and a successful businessman to take it to the market. I understand that we all cannot be supers, however, to be successful in life we should learn from the leaders and heroes to make lesser mistakes what we do in life and business. There are no superheroes in stories and in real life have gained their success stories without failures. Therefore, we need to learn from their mistakes to avoid them in our life if all-possible and learn from their successes as a roadmap in our life journey for success.

Learning from successes and failures of our heroes in Technology and business is the aim in this book. Yes, in this book we learn from our supers’ life and business lessons-learned on how they become successful by branding their business. In addition, how they could predict life and business challenges before happening to be prepared either to avoid them or to deal with them with minimum loses. We call these supers simply very successful business leaders.

In this book, “Leaders’ Lessons Learned: Creating Brand for Success”, we will be examining the successes and failures of each leader who were an ordinary people like you and I didn’t know that one day they will become a giant that others can learn from them. The message of these leaders to you reader would be, “to become a great leader in the future, you must learn from our life experiences, as we have learned from leaders before us”  

Learning from these leaders about their business successes and failures, lifestyle and caring for others helps us to become a better person in business and life. Following these leaders’ recipes for success from years of business and life challenges and how they overcome them can help us to become more effective in our personal life and business. Their practical and effective approaches help us to perform our duties in better ways and avoid repeating the similar mistakes that they have encountered, therefore it can help us to save time and money.

There are multiple ways of learning, do it yourself and learn from your mistakes. Think about it, we have one human life span that is not long enough to repeat the mistakes that others made before us for doing the similar things, therefore, the best method would be to learn from others’ mistakes and not repeat them. This is exactly what the author of this book has done for the readers; create a collection of lessons-learned from successful companies’ leaders and summarized the lessons-learned for each company at the end of each chapter.